It seems to be a universally acknowledged truth that the Queen's recent Platinum Jubilee celebrations were a great success - for her, for the monarchy and the UK. 

On the one hand, it was a joyful occasion after so much stress and strain around the world in recent years, and poignantly, one in which people could celebrate together. 

However, it was also more than that. It was a moment that showed the monarchy doing what it does best - putting the shine back on brand Britain, and as always, there's a lesson in that about the enduring power of brand for all of us.