Nothing will change your life like having a baby. From the minute you see and hold your child, you know you love it more than anything you've loved or known in your life, and you will protect it and nurture it at all costs.

But imagine getting the worst diagnosis ever -- that your child has cancer. Imagine fighting it with everything you have, but even modern medicine and everyone's effort is not enough. Our guest Wes Slocum lived that, and has helped flip that script to help other families fight on -- and provide research for better outcomes. One of THE biggest fundraisers for the 24 Foundation is called Pink to Drink or as we like to say, “a good time for a great cause.” Here's Wes Slocum on the BrandBuilders Podcast!