Biblical Higher Ed Talk

Brand Clarification: Understand Your Institution’s Mission


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After 30 years behind the pulpit before transitioning to higher ed, President Michael Pawelke of Briercrest College and Seminary shares his experiences from 11 years as a college president.

We talk through brand clarification and what it’s like to implement intense transformation in an institution, such as a name change or program reductions.

Our conversation also dives into what it means to be a leader, fiscal responsibility, and how to find your own foundation and character.

Join us as we discuss: 


  • [3:41] Higher ed in the United States versus Canada

  • [12:49] Leading a college through significant change

  • [18:09] How to avoid mission drift on your campus

  • [23:07] Transferable skills from pastoral duties to a college presidency


Check out these resources we mentioned during the podcast:


  • Moody Bible Institute


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Biblical Higher Ed Talk in your favorite podcast player.


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Biblical Higher Ed TalkBy ABHE

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