Your favorite color is teal, your clothes are teal, your bedroom is teal; your water bottle is teal, and your car is teal. Logically your brand color should be teal right? Wrong… Or is it? Uuuuuhhhh how do you know?!

Why does branding take so much thought (or none at all) in the color choice? It’s one of the most important decisions to make about your band. Some of my clients have stumbled upon the right track and chosen close to the right colors and others have completely sabotaged their business with their color choices. How can the success of your business ride on such a seemly innocent decision?
Brand color psychology has the answers.