We’re discussing with Youri Sawerschel, CEO of Creative Supply and Visiting Lecturer at EPFL EMBA and ESSEC Business School. Youri founded the Creative Supply agency in Zurich in 2015 to be the next generation of branding companies. We talk about the problems with the traditional branding agencies and how his switching things up through a distributed, networked workforce. In addition, we discuss why branding is the cause and the solution to so many of the world’s biggest crises, how brand storytelling differs from other kinds of storytelling and why it’s kind of like murder. If you’re intrigued, hit play.