"You should understand the target audience, their psychology — how they see you and look at you as a brand." – Helen, Designer at Paralect

No matter what your startup or small business or established company sells, compelling visual design is a must-have.

This week on Ship it and Sip it, John and Helen explore the challenges and opportunities in modern brand design — find out:

🤩 Where she finds inspiration when creativity lags

💡 How new startups should create an engaging visual presence

👏 Which brands she thinks get their design right consistently

And which of today's trends she's not a fan of 👎

Helen's creativity can be seen all over our feed and her latest Bëhance project with Cinema 4D highlights the progress she's made just over the last few months 💪

Find out what drives her passion for design in the full interview!



Mentioned:

• Helen's latest Bëhance project


• DEIP World


• The Breakfast App

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