Brand Development through Podcasting with Molly Ruland

In the episode, Molly Ruland shares her experience and advice on the impact of building relationships with podcast guests and the best ways to monetize your podcast. She emphasizes the importance of treating guests as individuals with valuable insights and experiences. She shares an example of how interviewing Michael Aiken, a past guest, not only built a friendship but also led to him referring over $100,000 worth of business to Molly. Molly advises podcasters to focus on quality over quantity and to build relationships with a select few guests to maximize the impact.

Molly also shares her thoughts on the best ways to monetize your podcast, highlighting the importance of building relationships with potential sponsors and targeting key decision-makers in companies. She offers valuable advice on optimizing your podcast content with AI tools, leveraging it across multiple platforms, and vetting potential podcasts for their compatibility with your brand and beliefs.

Molly's passion for empowering women with tools to help them make more money is evident through her business development and branded content coaching and her personal website. She believes in the strategic investment of podcasting and encourages podcasters to develop a clear ROI mindset, with a focus on creating relevant, high-quality content.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Quotes:

Getting Booked on Podcasts: "Well, I would always recommend hiring an agency to get you booked because when somebody else reaches out on your behalf, it always has a lot more weight than when you're reaching out yourself."

— Molly Ruland [00:02:46 → 00:04:27]

Maximizing Your Podcast's SEO Potential: "A podcast is actually an SEO machine if you get out of your own way," says Molly Roland. "Using AI tool like Cast Magic will actually just take all that work out for you. It's going to suggest ten titles, it's going to suggest keywords, it's going to suggest that stuff and make it a lot easier for you to kind of cheat code your way through that and put up better content."

— Molly Ruland [00:05:37 → 00:10:11]

"Marketing Is Like Fishing": "Being highly visible does not mean you're highly profitable. Those are very different things."

— Molly Ruland [00:15:25 → 00:18:31]

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