Brand Origins

Brand Disasters: Woman Brings a Spear to LG's Product Launch


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In 2013, to kickstart the launch of its new flagship phone, LG ran the "G in the Cloud" campaign. They gave people a chance to win a new G2 phone. All they had to do was to find a way to pop the balloons. LG would soon find out how far people are willing to go to get a free phone.

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Brand OriginsBy Chris Garin


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