You’re listening to Lingo Phoenix’s word of the day for August 24.

Peach Pie Day

Today’s word is brand, spelled b-r-a-n-d.

brand /brænd/ ●●○ noun [countable]

brand awareness noun [ U ]

knowledge of the name of a company and the products it sells

Outside of the UK, the company has low brand awareness.

Manufacturers see the Internet as a way to promote brand awareness.

The advertising campaign is designed to increase brand awareness.

brand ●○○ verb [transitive]

to describe someone or something as a very bad type of person or thing, often unfairly

You can’t brand all football supporters as hooligans.

Merriam-Webster: to impress indelibly

brand the lesson on his mind

The exact words my father spoke on my graduation day are branded in my memory.

With your word of the day, I’m Mohammad Golpayegani.

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Thanks for listening, stay safe, and we’ll see you back here tomorrow with a new word.