James Dooley speaks with Jason Barnard about brand entity SEO in 2026 and why knowledge graphs now sit at the centre of modern search, AI assistants, and answer engines. Jason explains how entity optimisation has moved from a niche SEO tactic to a foundational requirement across Google, Bing, ChatGPT, and other LLM driven platforms. They break down the algorithmic trinity of search engines, chatbots, and knowledge graphs, why digital footprint consistency matters, and how brands and individuals should build an entity home to educate machines. The episode cuts through myths around Wikipedia and focuses on practical steps for controlling identity, trust, and visibility in AI powered search.