James Dooley and Jason Barnard explain brand entity SEO for business owners who care about profit, because AI driven search now influences who gets recommended at the buying stage. They show how clean entity data shapes how Google and LLMs see a market, so a business can sit at the centre and win comparisons. AI acts like a digital sales team because it answers brand queries and comparisons, which affects conversions. The episode links knowledge graphs, proof, reviews and clear brand positioning to revenue, so owners understand how visibility turns into sales.