<p>Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.</p>

Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance — the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.

<p>Part 4 in our series on the Customer Based Brand Equity Pyramid focuses on Brand Resonance —&nbsp;the top level of the pyramid. Kristin and Joel discuss the significance of applying Custom Experience methodology to the student experience in higher education to build genuine brand resonance.</p>

Brand Equity Pyramid Part IV: Brand Resonance

The team at Bravery Media tackle the biggest topics in higher ed marketing, offering original insight based on Bravery's research and experience. All in ten minutes or less.

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Brand Equity Pyramid Part IV: Brand Resonance

Brand Equity Pyramid Part IV: Brand Resonance

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