Brand Matter

Brand Erosion is What Kills Growth


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What connects your company's internal and external experiences?

Brand harmony.

Brand harmony is hard to achieve, but John Wechsler and Mike Harmon from Spokenote have figured it out. They’ve leaned into their core values to impact internal processes and external experiences. Creating, as John would say, brand nirvana. Consistent, meaningful brand experiences are key to creating sustainable growth.

Conversely, brand erosion can stop a business in its tracks. Listen in as Vince and David dive into the impact of brand harmony on a fast-growing company.

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Brand MatterBy Vince Freeman and David Schweisthal