With brand esteem I am talking about the worth or pleasure your customers get from your brand. It’s what your brand is known for, or its image. To create value it’s important to show your customers your appreciation and gratitude for their loyalty often.

Tips for appreciating your customer:

* Thank your customers!

* in-person

* hand-written cards

* personalized offer

* email

* social media

* Offer products/services that meet your customers needs.

* Ask for reviews and thank them for their feedback.

If you need help developing or incorporating your brand image to improve your brand esteem, let’s talk!