Hire Ground

Brand Experience's New Era

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Brand experience (BX) has evolved from IRL-only events and marketing stunts into an increasingly digital tactic for generating earned media and brand affinity at scale. Tune in for a discussion on what to consider when designing an activation that can drive results. 

Show notes: 

  • Ford's IWD 2023 activation: https://media.ford.com/content/fordmedia/fna/us/en/news/2023/03/08/ford-flips-the-script-with-men-s-only-edition--celebrating-the-c.html
  • An older article but good for context on the evolution (even though it's a sponsored post) – https://www.forbes.com/sites/forbesagencycouncil/2021/11/17/digital-vs-in-person-the-future-of-brand-experiences/?sh=58097c142eb8

    • 🤘Check out more information and resources at stephparker.com.

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    Hire GroundBy Steph Parker