Brand first means that your market position is created through your brand personality, and revolves around three critical aspects:

1. A Purpose-Driven Culture

2. Unified across the Business

3. Customer Engagement Optimization

But what does that look like in practice? In this episode, we discuss Procter & Gamble’s move into franchised dry cleaning with their brand, Tide®. Did they take a brand-first approach? Does it make sense for a CPG brand to move into a brick and mortar franchise model? Where is the brand audience now and where are they headed? There are lots of ideas in play here that could impact one of the world’s most iconic brands.

| SOURCES / NOTES |

Tide® History: https://tide.com/en-us/about-tide/about-us

Tide® Dry Cleaners: https://www.tidedrycleaners.com/WebPages/Home.aspx

| WILSON ADVERTISING LINKS |

Wilson Advertising: http://www.wilsonadv.com

Brand Purpose eBook: http://www.wilsonadv.com/brand-purpose-a/

Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization

Our Work: http://www.wilsonadv.com/our-work/

Contact Us: http://www.wilsonadv.com/contact-us/

| CREDITS |

Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/

Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/

Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling

* All trademarked and copyrighted names, marks and logos are the property of their respective companies. *