Brand first means that your market position is created through your brand personality, which revolves around three critical aspects:

1. A Purpose-Driven Culture—At the origin of your business, there was an idea based on finding a better or innovative way to meet a need and make lives better.

2. Unified across the Business—Your brand personality extends authentically to its core. By that, we mean beyond standardized elements like fonts, colors, logos, etc., to reflect and impact how associates and customers act and think about the brand.

3. Customer Engagement Optimization—This is the critical juncture where the communication methods and technology utilized work together to find the right channels to communicate with the audience how they want to communicate.

See and hear our approach to becoming brand first and how one car company’s brand purpose manifests itself authentically through all of their communication and touch points.

| SOURCES / NOTES |

2018 Subaru Forester | Subaru Commercial | A Life Story On The Line: https://www.youtube.com/watch?v=oTXIFRCGb0M

| WILSON ADVERTISING LINKS |

Wilson Advertising: http://www.wilsonadv.com

Brand Purpose eBook: http://www.wilsonadv.com/brand-purpose-a/

Customer Engagement Optimization: http://www.wilsonadv.com/category/customer-engagement-optimization

Our Work: http://www.wilsonadv.com/our-work/

Contact Us: http://www.wilsonadv.com/contact-us/

| CREDITS |

Host: Brian Drew, Senior Strategist https://www.linkedin.com/in/briandrew/

Host: Devin Meister, Content Director https://www.linkedin.com/in/devinmeister/

Production: Jason Kimerling, Producer, Editor https://www.linkedin.com/in/jasonkimerling

* All trademarked and copyrighted names, marks and logos are the property of their respective companies.*