As inventors, when we have great ideas, we like to find the perfect manufacturer to license our product and sit back and make tons of money. Dream product guru David Lieberstein is an expert in brand licensing and got to experience the pros, the cons, and the pitfalls of all that’s entailed in doing so. David had his own companies for a number of years in the houseware and gift industry. The last company he had for 25 years was called Wine Things Unlimited where he worked with the artists for designs but also did a lot of licensing for the designs to put on their three-dimensional sculptures. Five years ago, he became a consultant to work with inventors to help them launch their own companies and take the next steps to find the right manufacturer to license their products. David talks about what to focus in on and what needs to be done next for product design, sourcing, working with the factory, and getting all the details and stuff for business and marketing.

Love the show? Subscribe, rate, review, and share!

• Here’s How »

Join the Product Launch Hazzards community today:

• ProductLaunchHazzards.com
• Product Launch Hazzards Facebook
• Product Launch Hazzards Twitter
• Product Launch Hazzards LinkedIn
• Product Launch Hazzards Pinterest
• Product Launch Hazzards Youtube