Shareholders don’t. They invest in mutual funds that own hundreds of companies.

Employees don’t. They work for companies that will pay them the most for what they know.

But customers do. Don’t believe me? Try competing in a market without a brand. 

Customers choose brands—they don’t buy companies.

Shareholders don’t. They invest in mutual funds that own hundreds of companies. Employees don’t. They work for companies that will pay them the most for what they know. But customers do. Don’t believe me? Try competing in a market without a brand. Customers choose brands—they don’t buy companies.

Brand Haiku #10: Who Needs a Brand?

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #10: Who Needs a Brand?

Brand Haiku #10: Who Needs a Brand?