Creating choice—you cannot be chosen unless you are a choice
Simplifying complex purchasing decisions
Signaling assurance and guaranteeing quality
Commanding a price-premium
Developing long-term customer loyalty
Organizing markets for customers
Communicating leadership

There is no other asset, whether tangible or intangible, that can deliver this much value.

Creating choice—you cannot be chosen unless you are a choice Simplifying complex purchasing decisions Signaling assurance and guaranteeing quality Commanding a price-premium Developing long-term customer loyalty Organizing markets for customers Communicating leadership There is no other asset, whether tangible or intangible, that can deliver this much value.

Brand Haiku #11: What are Brands Best at?

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Share Brand Haiku #11: What are Brands Best at?

Sign up to save your podcasts

Brand Haiku #11: What are Brands Best at?

Brand Haiku #11: What are Brands Best at?