Brand. Company. Competition. Customer.

Your Company: brand defines the promise your company makes to its customers.

Your Competition: brand differentiates you from your competitors in the minds of your customers.

Your Customer: brand communicates the benefits of buying your products to your customers.

Brand is your connective tissue.

Brand. Company. Competition. Customer. Your Company: brand defines the promise your company makes to its customers. Your Competition: brand differentiates you from your competitors in the minds of your customers. Your Customer: brand communicates the benefits of buying your products to your customers. Brand is your connective tissue.

Brand Haiku #12: Brand and the 3 Cs

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #12: Brand and the 3 Cs

Brand Haiku #12: Brand and the 3 Cs