In the mind of the customer, a strong, favorable, and unique brand personality differentiates a brand from its competitors. 

We form relationships with those individuals whose personalities we enjoy and respect. So it is with brands.

You must identify your three key brand personality traits.

In the mind of the customer, a strong, favorable, and unique brand personality differentiates a brand from its competitors. We form relationships with those individuals whose personalities we enjoy and respect. So it is with brands. You must identify your three key brand personality traits.

Brand Haiku #14: Brands and Their Personalities

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #14: Brands and Their Personalities

Brand Haiku #14: Brands and Their Personalities