In order to realize the desired investment objectives, financial portfolios are built with specific ‘categories’ of products.

In order to realize the desired business objectives, brand portfolios are built with specific ‘categories’ of brands.

To be successful, both brand and financial portfolios must be flexible, resilient, and mitigate risk.

In order to realize the desired investment objectives, financial portfolios are built with specific ‘categories’ of products. In order to realize the desired business objectives, brand portfolios are built with specific ‘categories’ of brands. To be successful, both brand and financial portfolios must be flexible, resilient, and mitigate risk.

Brand Haiku #16: Brand and Financial Portfolios

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #16: Brand and Financial Portfolios

Brand Haiku #16: Brand and Financial Portfolios