Big data—quantitative research—is the province of big brands.

Smaller data—qualitative research—is the province of smaller brands. Conduct ten one-on-one interviews with your primary target customers. Each interview should be about fifteen minutes and recorded with the permission of the interviewee.

Smaller data equals big data.

Big data—quantitative research—is the province of big brands. Smaller data—qualitative research—is the province of smaller brands. Conduct ten one-on-one interviews with your primary target customers. Each interview should be about fifteen minutes and recorded with the permission of the interviewee. Smaller data equals big data.

Big data—quantitative research—is the province of big brands.

Smaller data—qualitative research—is the province of smaller brands. Conduct ten one-on-one interviews with your primary target customers.&nbsp;Each interview should be about fifteen minutes and recorded with the permission of the interviewee.

Smaller data equals big data.

Brand Haiku #17: Smaller Brands—Smaller Data

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #17: Smaller Brands—Smaller Data

Brand Haiku #17: Smaller Brands—Smaller Data