People, places, and companies become brands. The most successful brands become icons. They represent culture—a way of life.

Companies: Coca Cola. Apple. Harley Davidson.
Entertainers: Marilyn Monroe. James Dean. Marlon Brando.
Places: New York. Paris. Beijing.
Leaders: Abraham Lincoln. Winston Churchill. Franklin Roosevelt.
Athletes: Muhammad Ali. Michael Jordan. Babe Ruth.

People, places, and companies become brands. The most successful brands become icons. They represent culture—a way of life. Companies: Coca Cola. Apple. Harley Davidson. Entertainers: Marilyn Monroe. James Dean. Marlon Brando. Places: New York. Paris. Beijing. Leaders: Abraham Lincoln. Winston Churchill. Franklin Roosevelt. Athletes: Muhammad Ali. Michael Jordan. Babe Ruth.

Brand Haiku #18: Iconic Brands

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #18: Iconic Brands

Brand Haiku #18: Iconic Brands