Brands influence what customers think and feel—how they see themselves and their roles in the world.

Brands compel the behavior and actions of customers.

Brands that influence and compel command a premium price.

They have sustainable advantages over competing brands, creating barriers for new entrants and discouraging the development of disruptive technologies.

Brands influence what customers think and feel—how they see themselves and their roles in the world. Brands compel the behavior and actions of customers. Brands that influence and compel command a premium price. They have sustainable advantages over competing brands, creating barriers for new entrants and discouraging the development of disruptive technologies.

Brand Haiku #4: Brands Influence. Brands Compel.

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #4: Brands Influence. Brands Compel.

Brand Haiku #4: Brands Influence. Brands Compel.