There are over one million words in the English language. And every word has a unique meaning.

The strongest brands are those that choose one word and, as a result, have a unique meaning.

For example, Google has chosen ‘search’, Disney has chosen ‘family’, and MasterCard has chosen ‘priceless’.

Choose your word carefully. Sacrifice is good.

There are over one million words in the English language. And every word has a unique meaning. The strongest brands are those that choose one word and, as a result, have a unique meaning. For example, Google has chosen ‘search’, Disney has chosen ‘family’, and MasterCard has chosen ‘priceless’. Choose your word carefully. Sacrifice is good.

Brand Haiku #9: Brands are About Sacrifice

Each of the fifty-seven haikus is approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

Business

Each of the fifty-seven haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.

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Brand Haiku #9: Brands are About Sacrifice

Brand Haiku #9: Brands are About Sacrifice