In this episode, we discuss what it means to craft a distinct brand identity through the lens of Travis Obeng-Casper, Founder and Creative Director of the brand AJABENG. Travis shares how his design process, sources of inspiration, and approach to community-building have influenced how the brand is perceived.

In this episode, we discuss what it means to craft a distinct brand identity through the lens of Travis Obeng-Casper, Founder and Creative Director of the brand AJABENG. Travis shares how his design process, sources of inspiration, and approach to community-building have influenced how the brand is perceived.

In this episode, we discuss what it means to craft a distinct brand identity through the lens of Travis Obeng-Casper, Founder and Creative Director of the brand AJABENG. Travis shares how his design process, sources of inspiration, and approach to community-building have influenced how the brand is perceived.

Brand Identity and Storytelling with AJABENG

Encouraging a culture of open conversations and information-sharing to demystify the fashion
industry in Africa and the diaspora.

Arts

Fashion & Beauty

Encouraging a culture of open conversations and information-sharing to demystify the fashion industry in Africa and the diaspora.

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Brand Identity and Storytelling with AJABENG

Brand Identity and Storytelling with AJABENG