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Brand Knew, Ep. 2: The Past and Future of Ride-Sharing with Melissa Waters (Lyft)
Melissa Waters, head of marketing at Lyft, discusses the evolving Lyft brand, how she measures success, and what the future of ride-sharing looks like.
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By FoundryMelissa Waters, head of marketing at Lyft, discusses the evolving Lyft brand, how she measures success, and what the future of ride-sharing looks like.