What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies.

With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global partnerships to startup strategy, this conversation is a practical guide for navigating the complex but rewarding world of licensing.

In this episode, you’ll learn:

• Why licensing is a marketing tool, not just a legal contract
• What makes a brand “license-ready”—and when it’s too soon to try
• How licensing can unlock massive growth through strategic partnerships
• Common mistakes that cost brands time, money, and trust
• Why professional legal and licensing guidance pays for itself

🎧 Get the book: Brand Licensing for Dummies

🌐 More from the guests: seltzerlicensing.com | entertainmentxtracks.com