What should your brand be all about? Bobby Gillespie says start with whatever you give a crap about.

And if you're starting out - start here: start writing your point of view on things relevant to your business, career, and interests. Don't be afraid to be a contrarian, be provocative, or piss some people off.

Join me for a conversation with Bobby Gillespie, branding expert and author of Build Your Brand Like You Give A S**t: Embrace your purpose and unleash your potential.

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