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Brand Masters: Mars Pet Nutrition's Anthony Dean On Saving Dogs With AI
In this episode, we’re joined by Anthony Dean, Marketing Director at Mars Pet Nutrition ANZ and the creative force behind Pedigree’s Cannes Lion-winning Adoptable campaign.
Anthony shares the story of how his team and agency partners asked a bold question: Can AI help solve dog homelessness?
You’ll hear:
How Pedigree’s brand purpose drove innovation that found homes for hundreds of shelter dogs
The behind-the-scenes journey of creating AI-powered dog adoption ads in under six months
Why “purpose powers innovation” became the golden thread of the campaign
The real-world impact — shelters experiencing six times their normal foot traffic
Anthony’s advice for marketers exploring AI: start with the business problem, not the tech
This episode was recorded live at AANA’s RESET for Growth Conference.
A powerful reminder that when brands stay true to their purpose, technology becomes a tool for real-world impact.
View all episodes
By AANA x B&TIn this episode, we’re joined by Anthony Dean, Marketing Director at Mars Pet Nutrition ANZ and the creative force behind Pedigree’s Cannes Lion-winning Adoptable campaign.
Anthony shares the story of how his team and agency partners asked a bold question: Can AI help solve dog homelessness?
You’ll hear:
How Pedigree’s brand purpose drove innovation that found homes for hundreds of shelter dogs
The behind-the-scenes journey of creating AI-powered dog adoption ads in under six months
Why “purpose powers innovation” became the golden thread of the campaign
The real-world impact — shelters experiencing six times their normal foot traffic
Anthony’s advice for marketers exploring AI: start with the business problem, not the tech
This episode was recorded live at AANA’s RESET for Growth Conference.
A powerful reminder that when brands stay true to their purpose, technology becomes a tool for real-world impact.