The Visionary Chronicles

CHRONICLE: September 2nd, 2021

Inspiration  "Brand is not a product, that's for sure; it's not one item. It's an idea, and it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational..."

                                                                                    Wisdom from Kevin Plank, Founder UA

BRAND MATRIX | How to Define Your Identity

In my new PODCAST, I discuss how to define your Brand ID or checkup to see if your ID matches your original Vision.

A Brand Identity is driven by many different variables both inside and outside your company. These are defined and executed in a way where they are either Tangible on Non-Tangible. Each earned, each is authentic, and each variable carefully nurtured.

Many of these Brand ID variables are subliminal, meaning they are woven into the fabric of what is called your Brand, your Culture, your Beliefs, and your Products. These are why people gravitate to your Brand, the Lifestyle Factor, the Coolness Factor, the Premium Factor. Whatever the reason, these are variables that go beyond the product, providing an easier or more enjoyable Life for your Community, your Loyal enthusiasts.

So you must first understand how you want to be perceived and build a Vision around how the execute this perception. Finally, the perception must become a reality, as this drives the Passion inside the Brand and the inspiration outside your company. A passion for what you stand for, what you do, and what you create!

The structure of these Brand ID variables can be summed up in an ID Matrix which determines inside and outside perceptions against specific brand variables;

First, there are three levels of perception;

1. Inside

Second, there are three measurable variables against each of these perceptions;

1. Inside; Vision/Culture/Expertise

Each of these defined as;

1. Inside-Vision; The Pinnacle of Branding-What is the Vision, and is our direction matching this Vision? What is our driving Passion?

Stay True, stay Authentic, be Different, be Great!

 Enjoy the Journey!

© All rights reserved, Bryan Smeltzer, 2021

Bryan Smeltzers Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.

We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.

He is the author of The Visionary Brand, a book on how brands sustain and maintain their Vision over generations.

• iTunes/Apple Podcasts/The Visionary Chronicles

It takes about a minute and supports our growth and reach to others, along with getting some awesome interviews. 

Please check out The Visionary Chronicles on these sites; 

• Apple Podcast

The Visionary Chronicles RSS Feed (use for PODCAST players);

• https://feed.podbean.com/bryansmeltzer/feed.xml

Sign up for The Visionary Chronicles Newsletter at;

•  The Visionary Chronicles Newsletter

Interested in Sponsoring The Visionary Chronicles Podcast, or a segment? Please fill out this form;

Follow me on the following social sites.

• @liquidmindsite on Facebook

#thevisionarychronicles

#bryansmeltzer

#liquidmindsite.com

@bryansmeltzer.com

@liquidmindsite.com

#visionaries

#brandstrategy

#innovationideas