Wake the Faith up Slayer… This is Garth Heckman with the David Alliance and you can reach me at

[email protected] 

Brought to you by wellbuiltbody.com Gym Apparel for men and women that rocks and shocks and ain’t for everybody - but just might be for you. wellbuiltbody.com

I have had quite a few business’s. 

BAD T shirt company

Black and White Productions company

Vivid YP source

SouthSide Bully Gym

SouthSide Bully supplements

Harmony Church

WellBuiltBody clothing company with website and youtube channel 

If had a brand… What would it be for? Fitness

what would be your logo - I have had 4 different lions drawn for my well built body clothing company

Your colors - Orange, white and black

your tag line - Sweat Loud

What would you want your head sponsor to be or look like. My guy would be an older bearded powerlifter with a smile that was almost a surprise smile. The woman would be beautiful but innocent looking.

The kid/teenager would be aggressive and muscular… both boy and girl.

My theme music would be drum dominated with gritty metal guitar.

My commercials would be about making everything better… in body and soul

Here is some real life branding advice… 

#1: Define your brand and become an expert.

SouthSide Bully was dark, hard, gritty and hardcore

#2: Establish a presence. 

Social media, events, clothing, giveaways 

#3: Generate brand awareness through networking. 

Connect with others in your field… its not competition, its coalition 

#4: Remember the 3 Cs of branding. Clarity, consistency, constancy. Be clear in who you are and are not. Don’t sugar-coat your qualifications.

#5: Get feedback from those who know you best—at work, at home, anywhere. 

Are you hitting the mark with your brand.

NOW GUESS WHAT… YOU HAVE A BRAND

Let me ask you this… How much work have you done on your brand… YOUR brand meaning YOU. My brand is Garth… what is my brand like? How is it doing? Is it hitting its mark. 

2 Cor. 5:17 This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun!

WHEN I COME TO CHRIST… i now get to start a new brand for Jesus.

who will I be

what will I stand for

My colors… Red and white

What will I be known for? It won’t be whining, social media banter or captious behavior, it won’t be for my bench or my religious soap box… it will be for wanting to reach as many people for Jesus as possible. 

My music? simple Strypers song: Makes me wanna sing

What would change in your mindset, lifestyle and habits and words if you thought of yourself as the brand setter for a follower of Christ.