Several people have told me lately they don’t care about their online career identity. This is what they think...

“I should be able to do what I want.”

“My life shouldn’t be judged by employers based on what they see on the web.”

I say this: brand or be branded. You can either make sure people "hear what they see" in a way that boosts your credibility. Or, you can ignore your online presence and be seen as A) non-existent and unimportant, or perhaps even worse, B) the Dennis Rodman of the Net.

https://www.workitdaily.com/brand-or-be-branded 

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