The Beer Driven Devs

Brand or Be Branded

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In this episode, Matt and Liam are joined by delivery lead and LinkedIn anti-influencer Sarah Kenyon for a raw, honest yarn about personal branding in tech.

From starting out in your career to the myths of developer stardom, we dive deep into:

🍸 Why your personal brand already exists — whether you like it or not

🔍 How to “curate your algorithm” and avoid the LinkedIn echo chamber
🍺 Why the loudest 5% shape the culture — and why that’s dangerous
🛠️ Four pathways for devs: Not everyone needs to speak at conferences
🧱 The myth of “just let the work speak for itself”
🔥 Why your digital presence is more about opportunities than ego

Whether you’re a backend dev who just wants to do good work or someone chasing the spotlight, this one’s for you.

Plus: Sarah drops some truth bombs on branding, networking, whiskey — and curating a feed that doesn’t make you feel like shit.

🍻 Tonight’s Drinks:

  • Sarah – Tomatin Caribbean Rum Cask, 14 year
  • Liam – Young Henry’s
  • Matt – Balvenie Doublewood, 12 year
    • Links & Mentions
    • BeerOps — Australia’s biggest tech networking night
    • Start With Why – Simon Sinek
    • Figma Sites
    • Sarah’s website
    • Sarah’s LinkedIn profile

      • Any Likes đź‘Ť, Shares đź“Ł, Subscriptions đź””, and Love ❤️ go a long way to helping us keep this thing going.

      Cheers! 🍻

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      The Beer Driven DevsBy Matt Goldman & Liam Elliott