A captivating episode of Signals. In this insightful discussion, we delve into the intricacies of building enduring brands with marketing veteran Lampe Omoyele.

With over 30 years of experience in the marketing and advertising landscape of Sub-Saharan Africa, Lampe shares his wealth of knowledge on what differentiates successful brands from those that fade into oblivion.

We explore the evolution of consumer expectations, the importance of value for money, and the need for businesses to engage authentically with their target audience.

Whether you’re a seasoned entrepreneur or just starting, this episode promises to equip you with actionable insights to transform your business from bland to brand.

Tune in and discover how to navigate the challenges of today’s economy while ensuring your brand stands out in a competitive landscape.