Brand or Bust, with Wealthsimple's Director of Design
Tom Creighton, Director of Design at Wealthsimple tells us why startups need to align branding, product and marketing from day 1. Wealthsimple is a fintech startup that has quickly captured the wallets of Canadians and they might just be the first startup to ever buy a spot during the Super Bowl.
Intro song by Jeff Kaale.
Hosted by Rally Stanoeva and Dave Hale.