We explore why brands are scaling back on heritage month engagement, how brand-owned coffee shops are becoming new marketing tools, and Carvel’s innovative ice cream-dispensing billboard.

Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠⁠. And let us know your thoughts at ⁠[email protected]⁠.

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