The marketing landscape is a busy and crowded place – so, standing out requires big thinking from both the agency and the client. But if agencies want to push their best ideas forward, then they must appreciate the environment in which their clients operate. This means taking into consideration not only the risks involved with those ideas, but the tools, content, data, and perspective required to get buy-in. In this episode, we’ll discuss the agency-client dynamic, balancing brand and performance, and more.