Brand Photographer Jessie Wyman Tells Us What Every Ethical Fashion Biz Needs Before The Next Photo Shoot (Plus, Pivots & Choices)

Oh the joy and challenge of amazing photography. Visual imagery is queen today, especially considering every brand aiming to grow is basically tasked with becoming its own mini publishing house. Honestly, just think about it: it used to be that brands, well, they sold things. And the media, well, they published things about the things other people made and sold. Today, every brand reaching new audiences is using content to make it happen — and churning out magazine-sized volumes of copy and photography while they’re at it: content for social media, advertising, web sites, newsletters, online events, webinars, pitch decks, podcasts, DIY PR….it’s so much content. You don’t need me to tell you images are a critical part of that content conundrum. But what I can tell you is this: brand photographer Jessie Wyman is your ethical fashion business’s new best friend in this episode of the Spirit of 608 podcast all about photography, branded photoshoots and balancing the constant need for newness on social media with the reality of, well, the hours most of us have in the day. Plus, because I love looking behind the scenes into the hows and whats and whens of creative entrepreneurs’ journeys, this conversation is one with lots of takeaways for anyone building a career that offers freedom, flexibility and financial success without the utter burnout so many of run into when getting things off the ground and helping them grow. Listen to the episode for how to prep for your next photoshoot, what to tell your photographer in advance, why you don’t need to think of social media images as one and done and how to make your creative content work for you instead of the other way around. <3 <3 <3 Oh hey there! Please help the podcast out and leave us a rating and review on iTunes. This stuff is key to the show's success, and I appreciate you helping me play the game. <3 <3 <3 HOW TO LISTEN: Listen online: Just press play above or subscribe via RSS to receive all new episodes. iOS, iPhone, iPad: Subscribe via iTunes or download the Apple Podcast app and subscribe by searching for Spirit of 608 in the app. Android: Download the free Stitcher app and search for Spirit of 608 in the app. Want More Visibility? Get Access to Our Free DIY PR Masterclass for Ethical Fashion Brands Now Linkage Jessie Wyman Product Photography Connect with Jessie Wyman Linkedin: Jessie Wyman Website: www.jessiewymanphotography.com Connect with Jesse Wyman Photography Facebook: @jessiewymanphotography Instagram: @jessiewymanphotos Pinterest: @jessiewymanphotos Pay It Forward: Earth + Element Ceramics @earthandelement Poppy & Someday Apothecary Spa @poppyandsomeday Dazed but Amazed @dazedbutamazed Summer & Storm @summerandstorm Get on our email list to get updates and the weekly media lead Looking for a job in FEST? Get access to the new Spirit of 608 jobs page Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com.