What if your brand's perfect position is hiding in plain sight? In this episode, I discuss how to map competitors, understand customer psychology, and find the gaps others have overlooked. Learn why "great customer service" isn't a differentiator and how our 4 opportunity zones can create your unique market space. Plus, the $50 million Tropicana mistake that proves why positioning research matters, and how your business can map a path to distinction that competitors can't copy.

PS. Want the same research framework I've used with clients who've finally found their space and broken through their growth plateaus.

Check out our Market Advantage Gap Workbook is part of our extensive step-by-step process we use with our brand development clients and is made available at an accessible investment.

 Inside, you'll get:

• The competitor positioning map template that reveals untapped market opportunities
• Customer psychology frameworks that go beyond basic demographics
• All 4 opportunity zones fully explained with practical examples
• Research methods that uncover what your competitors are missing

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