"Hoover", "Jeep", "Chapstick", "Biro" - these aren't product names, they're brand names. How have these brands managed to stick in our minds so well that we use their name instead of the actual item we're referring to? The answer is positioning.

By the end of this episode you'll know exactly how to craft a unique positioning strategy for your business that customers remember you for.

Host: Kaine Levy

About Kaine's journey from heavy metal drummer to entrepreneur.

Fractional CMO Services

Marketing Consultancy Services

Company: Ventur Agency