Personal Brand Blueprint

Brand Positioning Strategies to Grow Your Personal Brand w/ Angelo Ponzi


Listen Later

Become your industry’s best-known expert through Zenpost’s Personal Brand Blueprint. 👉 https://Zenpost.com


We turn your expertise into content and your content into clients through Zenpost’s monthly done-for-you branding and content services. Get started here 👉 https://Zenpost.com 👈


✦✦✦


On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Angelo Ponzi to talk about using the power of Integrated Marketing to grow and monetize your personal brand.


Angelo Ponzi is the President, Founder, and Fractional CMO at Craft. He advocates for an integrated marketing approach encompassing a spectrum of channels and mediums tailored to engage consumers at every stage of their purchasing journey.


In this episode, you’ll learn:

→ Shifting from company-centric to customer-centric messaging

→ Using AI tools like ChatGPT to boost strategies

→ Exploring agent-to-agent communication and decentralized bots


✦✦✦


🧰 FREE RESOURCES

• Dave's Newsletter: [Subscribe Here]

• The Personal Brand Launch Kit [Download FREE Here]


✦✦✦


⏰ TIMESTAMPS


00:00 Introduction to the Personal Brand Blueprint podcast

01:15 Meet Angelo Ponzi

02:20 Angelo as Fractional CMO

04:30 Ideal Client Profile

06:00 Triggers for Hiring Angelo

07:45 Angelo’s Brand Strategy

10:15 Solving Marketing Problems

12:45 Tackling Revenue Issues

15:00 AI Tools & Business Future

17:30 Decentralized Bot Potential

19:15 AI Costs & Access

20:30 Contact: LinkedIn

21:15 Market Saturation & Pivots

23:45 Sales Pipeline Case Study

26:00 Client Feedback Importance

28:30 HVAC Case Study

31:00 Structured Feedback Systems

32:45 Christmas Company Case Study

36:00 Shift to Customer-Focused Messaging

37:30 Strategic Long-Term Success

38:45 AI Adoption Thoughts

41:00 Strategy vs. Tactics

43:15 Angelo’s Networking Efforts

45:00 Wrap-Up with Dave Polykoff


✦✦✦


🔗 CONNECT WITH ANGELO

🌐 Website: https://www.craftmarketingandbranding.com/

📸 Instagram: https://www.instagram.com/craftmarketingandbranding/

💼 LinkedIn: https://www.linkedin.com/in/angeloponzi/

👤 Facebook: https://www.facebook.com/craftmarketingarchitects/?_rdr

🐦 X/Twitter: https://x.com/angeloponzi15

📹 YouTube: hhttps://www.youtube.com/@angeloponzicmobusinessgrow2693


✦✦✦


🔗 CONNECT WITH DAVE

🌐 Website: https://DavePolykoff.com

📸 Instagram: https://www.instagram.com/davepolykoff

💼 LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵 TikTok: https://www.tiktok.com/@davepolykoff

👤 Facebook: https://www.facebook.com/davidpolykoff

🐦 X/Twitter: https://x.com/DavePoly

📹 YouTube: https://www.youtube.com/@DavePolykoff


✦✦✦


🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs that have contributed to their career success.


✦✦✦


⭐️ LEAVE A REVIEW

Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

Apple Podcast

https://podcasts.apple.com/us/podcast/personal-brand-blueprint/id1739150806

...more
View all episodesView all episodes
Download on the App Store

Personal Brand BlueprintBy Dave Polykoff