“Attention is the scarcest resource that's out there right now. I think a lot of people think it's energy, but attention is powered by energy. So if someone is willing to give you their attention, your job is to pay them back by being valuable.” Today, Bijal (@bijal.launch) talks about leveraging AI to enhance branding and marketing efforts. She discusses the limitations of current AI content generation tools, introduces the innovative "brand brain" technology tailored to your client's specific needs, and she emphasizes the importance of authenticity and maintaining trust with your audience.

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(3:00) Introducing the new innovation, "brand brain".

(6:00) Experiencing increased inbound inquiries and following.

(9:00) Emphasizing the importance of timing in adopting AI.

(12:00) Encouragement to jump in during the early adopter phase.

(15:01) Leading other brand strategies forward through content.

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