Brand Pretorius led a massive corporate turnaround by means of Ethical Leadership.  According to Brand, Integrity is the crucial currency that leaders should have in order to be effective. Leadership is not Charisma, but rather Character. It is not Personality, but rather a Principle-based. It is not a way of behaving, but a way of Being. When a leader behaves unethically, he/she discredit themselves, and can't lead effectively. Their followers will feel unsafe and will not trust them. This leads to reluctant compliance instead of commitment.  Unethical leaders start cancer in their organisation because you can't have two sets of values.  

#integrity #leadership #Inspire 

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