What makes someone fall in love with a brand? It’s not always the product—it’s the way it makes us feel. In this episode of Media Humans, Brian Hurley (Hurley Media Group) sits down with Matt Diefenbach, Managing Partner at Turnstyle Studio, to unpack the psychology behind brand building, the role of trust and rapport in long-term client relationships, and why even AI can’t replace the human touch in creating meaningful identity.

From the evolving landscape of remote creative work to the messy but essential conversations that happen in C-suites during rebrands, Brian and Matt dive into how brand strategy solves bigger business problems—and why guidelines are never “done.” You’ll hear how Turnstyle helps organizations reconcile complex brand acquisitions, why visual storytelling now extends into motion and video, and how AI is shifting the industry without replacing what humans do best: making meaning.

If you’re curious about how brands grow, adapt, and breathe in today’s media world—this episode will leave you with insights (and maybe a few laughs) on what it really takes to build something people remember.