Brand Purpose vs Brand Hypocrisy with Samuel Scott

In episode 262 of Be The Drop, Keynote Marketing Speaker and Columnist for The Drum, Samuel Scott discusses how to walk the talk and be a purposeful company that actually delivers on their beliefs, even if it’s not always profitable. This interview was recorded at Pause Fest 2021, and as a media partner of the event, I’m honoured to share some of these incredible discussions, helping to spread their positive impact. In his presentation, Samuel takes a neutral journalistic view and provides examples of business marketing vs the reality of what they do in their everyday operations. Samuel encourages businesses to move beyond hypocrisy and look at how companies can truly help the world.  This is Samuel’s version of Be The Drop, recorded from Pause Fest ---- Are you considering starting a podcast? At Narrative Marketing, we deliver a full range of podcast production options. Or if you'd like help getting started to produce your own content, I also deliver podcast training programs, more details via this link. ---- The Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes! We release new content each week! READ the blog here FOLLOW Be The Drop podcast on Apple Podcasts here FOLLOW Be The Drop on Spotify here SUBSCRIBE on YouTube here for behind the scenes, bloopers & more. CONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter. CONTACT US [email protected]