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Brand Recognition
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The very first episode of Market YOU First was entitled, "Are You A Brandnomer?"
To refresh your memory - a Brandnomer is where a brand name becomes synonymous with a product type. Examples of this would be Uber - which is actually just a car service, Jell-O - which is gelatin, and Q-Tips - which are cotton swabs. But since they've become Brandnomers - you'll rarely hear people call them that. Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.
But there's more to branding than just being synonymous with a product type. It also includes (But, isn't limited to...) colors, logo, jingles, fonts, and slogans. In essence - the things that people immediately recognize as your brand.
I just mentioned fonts. Have you ever seen words arranged the same way as a logo you're familiar with or with the same fonts? It immediately gets your brain working towards where you know it from. And THAT'S successful branding!
Branding is a lot like operating an old water pump. You have to pump really hard to get it started - but if you keep pumping, the water flows much easier. With branding, if you put in the work to make your brand recognized - you can stay top of mind by just staying in front of people. One of the differences between pumping water and gaining brand recognition is as follows. When you stop pumping water, the water stops flowing - but when you gain true brand recognition, it will stick in people's minds long after the product or service isn't advertised or goes away. That's why you tend to remember jingles and commercials from when you were a kid. Someone did a GREAT job in branding!
Have a DYNAMITE 🧨 day!
Let’s truly ENGAGE—after all, it is called SOCIAL Media!
🔗 Connect with me:
Facebook | X | Instagram | LinkedIn
📩 Join the Insider’s Newsletter!
Visit WesWyatt.com and scroll down to enter your name and email. Stay in the loop with exclusive insights!
💬 Have questions?
Use the chat feature on the bottom right of WesWyatt.com—I don’t monitor it live, but I’ll get back to you promptly.
🔹 Disclaimer: Before acting on ANY information shared, please visit WesWyatt.com/disclaimer.
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By Wes WyattSend us a text
The very first episode of Market YOU First was entitled, "Are You A Brandnomer?"
To refresh your memory - a Brandnomer is where a brand name becomes synonymous with a product type. Examples of this would be Uber - which is actually just a car service, Jell-O - which is gelatin, and Q-Tips - which are cotton swabs. But since they've become Brandnomers - you'll rarely hear people call them that. Selling your authentic self and making that your product/service above all else will keep you in business no matter what it is you're attaching it to.
But there's more to branding than just being synonymous with a product type. It also includes (But, isn't limited to...) colors, logo, jingles, fonts, and slogans. In essence - the things that people immediately recognize as your brand.
I just mentioned fonts. Have you ever seen words arranged the same way as a logo you're familiar with or with the same fonts? It immediately gets your brain working towards where you know it from. And THAT'S successful branding!
Branding is a lot like operating an old water pump. You have to pump really hard to get it started - but if you keep pumping, the water flows much easier. With branding, if you put in the work to make your brand recognized - you can stay top of mind by just staying in front of people. One of the differences between pumping water and gaining brand recognition is as follows. When you stop pumping water, the water stops flowing - but when you gain true brand recognition, it will stick in people's minds long after the product or service isn't advertised or goes away. That's why you tend to remember jingles and commercials from when you were a kid. Someone did a GREAT job in branding!
Have a DYNAMITE 🧨 day!
Let’s truly ENGAGE—after all, it is called SOCIAL Media!
🔗 Connect with me:
Facebook | X | Instagram | LinkedIn
📩 Join the Insider’s Newsletter!
Visit WesWyatt.com and scroll down to enter your name and email. Stay in the loop with exclusive insights!
💬 Have questions?
Use the chat feature on the bottom right of WesWyatt.com—I don’t monitor it live, but I’ll get back to you promptly.
🔹 Disclaimer: Before acting on ANY information shared, please visit WesWyatt.com/disclaimer.