Brand recognition is hugely important in developing trust and allegiance to products, teams, and organizations. 

Brand logos can offer visual markers, that trigger emotional responses buried deep in our subconscious. 

Advertising agencies understand this and literally capitalize on our inherent desire to identify with merchandise, services or even other like-minded individuals who sport the same brand. 

Don’t believe me? 

Try this, close your eyes, unless you’re driving that is, and picture what first comes to mind when I say the word…. McDonalds. 

Well, if your anything like me you see the golden arches. 

How about Nike? See that iconic swoosh? 

Yep, me too.

Now try… Target. There it is, the red bullseye. The name is, literally the logo.

This mental imagery can greatly influence your decisions and emotions and is the reason savvy organizations from sports teams to corporations put so much emphasis on getting the right look for their logo.

For unions curating brand recognition in the form of t-shirt’s, hats and stickers can pay off in many ways including member pride, solidarity, and allegiance.

This is especially important for unions because our ability to identify with and gather strength from our fellow brother and sister carpenters is crucial for our ability to grow and prosper.

On todays show I’ll be talking with Greg Mooseker from the Frank Doolittle Company, based in Bellevue, Washington. 

Frank Doolittle has been in the business of providing Union and USA made products with custom designs to organizations across America and Canada for over 30 years.

In this episode you will hear what goes into the design and manufacturing of brand worthy logos and how the Union employees of this NW business go above and beyond to meet their customers’ expectations.

The Show Notes

The Frank Doolittle Company
https://www.frankdoolittle.com/

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