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Brand Recognition - Frank Doolittle Company
Brand recognition is hugely important in developing trust and allegiance to products, teams, and organizations.
Brand logos can offer visual markers, that trigger emotional responses buried deep in our subconscious.
Advertising agencies understand this and literally capitalize on our inherent desire to identify with merchandise, services or even other like-minded individuals who sport the same brand.
Don’t believe me?
Try this, close your eyes, unless you’re driving that is, and picture what first comes to mind when I say the word…. McDonalds.
Well, if your anything like me you see the golden arches.
How about Nike? See that iconic swoosh?
Yep, me too.
Now try… Target. There it is, the red bullseye. The name is, literally the logo.
This mental imagery can greatly influence your decisions and emotions and is the reason savvy organizations from sports teams to corporations put so much emphasis on getting the right look for their logo.
For unions curating brand recognition in the form of t-shirt’s, hats and stickers can pay off in many ways including member pride, solidarity, and allegiance.
This is especially important for unions because our ability to identify with and gather strength from our fellow brother and sister carpenters is crucial for our ability to grow and prosper.
On todays show I’ll be talking with Greg Mooseker from the Frank Doolittle Company, based in Bellevue, Washington.
Frank Doolittle has been in the business of providing Union and USA made products with custom designs to organizations across America and Canada for over 30 years.
In this episode you will hear what goes into the design and manufacturing of brand worthy logos and how the Union employees of this NW business go above and beyond to meet their customers’ expectations.
The Show Notes
The Frank Doolittle Company
https://www.frankdoolittle.com/
Grit Nation Webpage
https://www.gritnationpodcast.com
Join the Grit Nation MVP Team
https://mailchi.mp/c28da31260b8/grit-nation-podcast-sign-up-page
Follow Grit Nation on Instagram
https://www.instagram.com/gritnationpodcast/
Grit Nation YouTube Channel
https://www.youtube.com/channel/UCy-gSacdByjCCec1KeWDJgw
Leave a Review on Podchaser
https://www.podchaser.com/GritNation
Email comments or suggestions to:
[email protected]
Grit NW is a proud member of the Labor Radio / Podcast Network
https://www.laborradionetwork.org/
Enter the "I've Got Grit" Hoodie Giveaway click here --> http://www.gritnationpodcast.com
Enter the "I've Got Grit" Hoodie Giveaway click here --> http://www.gritnationpodcast.com
United Brotherhood of Carpenters, Regional Council in the Pacific NW 6 states + 29k members strong!!
The Grit Nation MVP Team
Join The Nation and help spread the word on how unions are building lives + careers to be proud of.
Union Home Plus
Union Home Plus helps union members save money when they buy, sell, or finance their home.
View all episodes
By Joe Cadwell / Grit Nation Productions
4.9
4040 ratings
Brand recognition is hugely important in developing trust and allegiance to products, teams, and organizations.
Brand logos can offer visual markers, that trigger emotional responses buried deep in our subconscious.
Advertising agencies understand this and literally capitalize on our inherent desire to identify with merchandise, services or even other like-minded individuals who sport the same brand.
Don’t believe me?
Try this, close your eyes, unless you’re driving that is, and picture what first comes to mind when I say the word…. McDonalds.
Well, if your anything like me you see the golden arches.
How about Nike? See that iconic swoosh?
Yep, me too.
Now try… Target. There it is, the red bullseye. The name is, literally the logo.
This mental imagery can greatly influence your decisions and emotions and is the reason savvy organizations from sports teams to corporations put so much emphasis on getting the right look for their logo.
For unions curating brand recognition in the form of t-shirt’s, hats and stickers can pay off in many ways including member pride, solidarity, and allegiance.
This is especially important for unions because our ability to identify with and gather strength from our fellow brother and sister carpenters is crucial for our ability to grow and prosper.
On todays show I’ll be talking with Greg Mooseker from the Frank Doolittle Company, based in Bellevue, Washington.
Frank Doolittle has been in the business of providing Union and USA made products with custom designs to organizations across America and Canada for over 30 years.
In this episode you will hear what goes into the design and manufacturing of brand worthy logos and how the Union employees of this NW business go above and beyond to meet their customers’ expectations.
The Show Notes
The Frank Doolittle Company
https://www.frankdoolittle.com/
Grit Nation Webpage
https://www.gritnationpodcast.com
Join the Grit Nation MVP Team
https://mailchi.mp/c28da31260b8/grit-nation-podcast-sign-up-page
Follow Grit Nation on Instagram
https://www.instagram.com/gritnationpodcast/
Grit Nation YouTube Channel
https://www.youtube.com/channel/UCy-gSacdByjCCec1KeWDJgw
Leave a Review on Podchaser
https://www.podchaser.com/GritNation
Email comments or suggestions to:
[email protected]
Grit NW is a proud member of the Labor Radio / Podcast Network
https://www.laborradionetwork.org/
Enter the "I've Got Grit" Hoodie Giveaway click here --> http://www.gritnationpodcast.com
Enter the "I've Got Grit" Hoodie Giveaway click here --> http://www.gritnationpodcast.com
United Brotherhood of Carpenters, Regional Council in the Pacific NW 6 states + 29k members strong!!
The Grit Nation MVP Team
Join The Nation and help spread the word on how unions are building lives + careers to be proud of.
Union Home Plus
Union Home Plus helps union members save money when they buy, sell, or finance their home.